TRANSMISSION — The Free Phone Deal Playbook

The customer wants the whole deal done over the phone. No visit, no test drive, numbers going back and forth until it's finished. Your gut says get him in the door. His gut says why should he have to.

TRANSMISSION is the honest answer to that argument — built out of a phone-deal debate that ran three days in a room full of car people. Floor guys, desk managers, and a few who've heard every excuse in the business including their own.

What's inside:

• Six word-for-word phone scripts, including the one for the customer who flatly won't come in
• The five-minute response standard, and what the industry's own numbers say about who loses
• Rapport-first vs. price-first — why quoting cold costs you the gross
• The authority gap: why a lot of "price-only" customers aren't price-only at all
• What you can and cannot honestly commit to before anyone sees the trade
• An eleven-point phone-up check you can print and run on every call

Seventeen pages. Half an hour to read. Free, the same way IGNITION is free — no card, no trial, no shipping.

By Jeffery Turley — 35+ years in automotive sales.