APEX — The Advanced Closer's Playbook

Everything before this book was the setup — APEX is the moment it all comes down to. Book Six in the series is a complete playbook for the close: 40 word-for-word closes sorted by situation and buyer, a Hard Room section for pencils, turnovers, payment gaps, equity, and be-backs, and a scored 10-Day Program with live role-plays to make it second nature. Stop waiting for the customer to volunteer. Ask, and mean it.