Somebody Let Me In — Thirty-Eight Years in the Car Business

"Money is laying all around you. You have to take the initiative to bend over and pick it up."
— Mr. Love, C&O Motors, 9:00 a.m.

He grew up on ten acres in Alum Creek, West Virginia, hauling creek water up a hill in two five-gallon buckets so a hundred and fifty tomato plants could make it through July. The family didn't garden for pleasure. They gardened because there was no money for groceries.

At eight years old he stayed up until four in the morning studying a candle brochure by flashlight, and three weeks later he had sold three hundred and fifty of them.

Years later a phone call from a high school buddy put him on a car lot at nine o'clock on a Monday morning — tie required, don't be late — in a room called the war room, where the training ran off VHS tapes on a wind-up kitchen timer and a man with a car radio antenna told a room full of salesmen the truth about their own numbers.

What followed was thirty-eight years, three dealerships' worth of starting over where nobody knew his name, and the hardest things a life hands a man.

Five separate times, when he had nothing, somebody opened a door.

"You do not get a harvest you did not plant. And the planting doesn't look like anything at the time."

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From Jeffery Turley, author of the Automotive Sales Accelerator Series and creator of Listing Accelerator.